21 Examples of Explainer Videos Done Right
Explainer videos are a great way to deliver your core message to your audience in an incredibly engaging way. This isn’t a marketing technique that only works for big brands or small startups – any business can benefit from these 60-second bad boys.
Including yours! There’s no reason why you shouldn’t use an explainer video as part of your overall marketing strategy. You don’t need to have a specific type of business for people to quickly gain the info they need and help them form an opinion about your brand.
The best explainer videos are usually short, but always powerful. To give you some inspiration to get you started, we’ve provided 21 of our favorite examples.
1. Pinterest (Bread N’ Beyond)
Pinterest did their explainer video right. They stated their video’s length in the first few seconds to set expectations, then tailored this simple how-to video to their audience’s unique likes and needs.
2. Appier (Yum Yum Videos)
Using simple animation and focusing on the product’s incredible features, Appier’s video shows how they can help marketers engage with customers. A professional subject, explained in a fun way.
A great explainer video with clear details on how Gigtown helps their customers discover, interact with and book musicians right from their smartphone. No confusion here!
4. GiveForward (ILLO)
A heartwarming video about how you can use GiveForward to start fundraising for someone you care about, and invite the entire community involved. Using Jeff’s story to show off the site makes it easy for viewers understand the service – with a powerful emotional punch to boot.
5. VeriFi (IV)
VeriFi breaks down their construction management tool, clearly explaining the complexities of the industry, who they can help, and how they do it. With little to no jargon and a bright, simple design, VeriFi makes construction lending seem elementary.
6. Coin (Sandwich Video)
Not all explainer videos have to be animated! Coin uses live-action beautifully to explain how their revolutionary payment card works, answering questions and addressing concerns by showing real-life use cases.
60 seconds is all Spotify needed. Bold colors, clear text and a joyful tune with minimal animation capture the essence of the brand’s appeal – modern and fun.
8. YouCaring (ThinkMojo)
YouCaring features smooth, beautiful animation with no voiceover strike an emotional chord while making it easy to understand how they help you, help others. It’s a reminder that the key to a great explainer video is simplicity.
9. Crazy Egg (Demo Duck)
A legend in the world of explainer videos, Crazy Egg showed us all that a video about website optimization and heatmap analytics doesn’t have to come chock-full of stats and jargon. Part animation, part product screenshots, all clarity.
10. Olark (Bread N’ Beyond)
Simple but engaging, Olark highlights how you can use live business chat on your website to increase retention and create a better online experience for your visitors.
11. Dupont “Food” (James Bartley)
Dupont Food proves you can get a lot of information into an explainer video. Simple design and empathic voiceover blend with company colors and branding to communicate a corporate message in an inspiring way.
12. Twitter: Flight School (Oddfellows)
Simple animation and a clear message are all you need, but if you can afford to invest in bright, dynamic movement and 3D graphics to showcase your service like this video does – you should do it. When you create video this beautiful, it becomes less of a sales piece, and more of a manifesto to express your values and vision.
13. Mint (Nate Whitson)
Another video from the explainer video hall of fame. It’s the perfect overview video, with captivating motion graphics and detailed screenshots. Mint created this video to match their website redesign. Making a video that reflects your overall brand style increases engagement and turns it into a lving example of what your brand is all about.
14. How A Bean Becomes A Fart (Giant Ant)
A cute video infographic to answer this age-old question for us – it’s not gross, it’s science! It’s also oh-so-subtly branded. Notice there is no reference to the video being for Men’s health until the very end.
15. Amazon Echo
A good story gives context to the information we receive, so Amazon shows a family using Amazon Echo in real situations to explain how it works. No one cares about your features – they just want to know what your product can do for them!
16. What Is Dropbox (Buck)
Clear animation easily explains what Dropbox can do in this video. 60 seconds is more than enough time to pitch your product if you know which points and pieces really matter – hint, it’s the things that make your customer’s lives better.
17. PadMapper (Grumo)
The animation in this video is so simple, it’s almost bad. But that’s the genius of PadMapper! By refusing to be overly polished, professional, or formal, this video feels so real. And because of that, you want to give their software a try.
A live-action video highlighting tile in everyday settings. Like Amazon, Tile shows its product in the context of people’s actual lives, taking the features from being interested – to meaningful.
19. Tonx (Sandwich Video)
This video, like the Dollar Shave Club video, is funny – first and foremost. We live in an incredibly self-aware world, so when a video knows how to laugh at itself and lets us in on the joke, we’re more likely to pay attention.
“What is Groupon” is 30 seconds of simple. No fuss, no fluff, just daily savings.
21. Costa Sunglasses (Giant Ant)
This video is proof that you don’t have to force your branding down people’s throats. With only one reference to Costa, this video is so beautiful that you can’t help but watch all 3 minutes.
There you go! That’s a double-digit helping of explainer video goodness. They’re not all animated, they’re not all high-quality, and some of them are barely branded at all. But they all tell great stories with crystal clarity.
Now get out there and tell your own!