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Content Roundup – Business Is Kind of Like Dating, Isn’t It?

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If I asked you who your customers are, what type of answer would you give me? Would you name specific people that you have built a relationship with over the years? Would you go the route of giving statistics and demographics of your typical customer? Or would you shrug? In order to truly be able to market effectively to your customers, you have to know everything about them. Okay, maybe not everything, but you need to know their personalities in order to take your relationship to the next level. So you treat it like you are dating your customers. Start…

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