Featured Video Animation: PoolSpark

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The POOLSPARK Video Animation Journey WITH Video Brewery

Deneke O'Reilly, PoolSpark, Video Brewery Video Animation Client

Meet Deneke O’Reilly. Deneke is a Partner at PoolSpark.

PoolSpark is a simple and fun money pooling service for friends that brings the world’s oldest savings mechanism to life online. It goes by many names — susu, panda, cundina, committee, stokvel and more — but it’s ultimately a P2P (peer-to-peer) rotating savings service meant to help families and friends supercharge their savings. It has been used by millions of people for hundreds of years. In fact, it is personal to Deneke because his mother and her 13 siblings used it growing up in Jamaica.

PoolSpark turned to Video Brewery to create an explainer video animation to launch their new product. 

The goal of the video animation was to communicate how money pooling works and the history behind it. The overall style had to be simple, fun and unique. Most of all, it had to reflect a community working together toward a goal, whether that goal is for an unexpected expense or a lavish vacation.

Priscilla Groves, Video Brewery Creative, Video Animation

Meet Priscilla Groves. Priscilla is a Creative at Video Brewery. 

PoolSpark chose to work with Priscilla and her team because her portfolio videos for other clients were memorable and of high quality. The client testimonials and responsiveness during the pre-production process were a factor as well. With all of these factors going into their decision, PoolSpark realized that working with Priscilla would be a good fit. PoolSpark actually increased their budget a little to accommodate for the quality they were trying to achieve.


Kadimo, one of Priscilla's team members, working on the video animation.
Kadimo, one of Priscilla’s team members, working on the PoolSpark video animation.


The creative brief submitted by PoolSpark mentioned the video had to be fun, heartwarming and charming. With that in mind Priscilla presented a script using funky animals to explain their product. The scripting process was the hardest part. According to Deneke, “Making something ‘simple’ is much harder than you might think! It’s harder than just including everything you can think of.”

After a few script revisions, the project proceeded into production. Most of the production work was spent on styling and character development. A lot of time was spent sketching on paper and then finally onto computer. The designs that worked best had animals built from basic shapes and this style also suited the fun style that the client was looking for.

According to Priscilla, “By making a short, punchy video animation there was more budget to invest into the creative.” In the end, PoolSpark was very pleased with their video and the working relationship. Deneke says, “Priscilla made the process extremely efficient and provided great feedback.”

Watch the video here or follow @PoolSparkHQ to learn more about their product.

Check out other video projects in the Video Brewery portfolio.

To create your video animation with Video Brewery post your creative brief to receive free quotes.


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